Godzilla X Kong's New Poster Shows Just How Big The Franchise Really Is

A new poster for Godzilla x Kong: The New Empire has been released, showing how big and influential Legendary's MonsterVerse actually is.

Summary

• The new poster for Godzilla x Kong: The New Empire reflects the studio's recognition of the major success of the MonsterVerse franchise.
• Featuring Godzilla and Kong's silhouettes on the poster shows the studio's confidence in the recognizable characters and doesn't require detailed visuals.
• The MonsterVerse has consistently been successful, making Godzilla and Kong a massive franchise worthy of such a confident poster.

A new poster for Godzilla x Kong: The New Empire is out now, and it shows just how big the franchise really is. The confidence that studios have in movies can often be seen in marketing materials, with some movies having advertising campaigns that perfectly reflect their status, while other movies have advertising campaigns that show studios just don't know what to do with them. The new poster for Godzilla x Kong: The New Empire, however, shows that the studio recognizes just how major the MonsterVerse franchise is.

Godzilla x Kong: The New Empire is almost here, with the newest film from Legendary's MonsterVerse following the two Titans as they team up once again to take down a new threat: the villainous Skar King. Godzilla x Kong: The New Empire is following up on its successful predecessors, but the marketing campaign for the upcoming film proves that the studio expects this film to be an even bigger success. The status of Godzilla x Kong: The New Empire is perfectly reflected in the film's poster, and here's how.

5 Ways Godzilla x Kong Changes Godzilla's MonsterVerse Design

The Godzilla X Kong Poster Shows Enormous Confidence In The Franchise

A new poster for Godzilla x Kong: The New Empire has been released, and it shows just how confident the studio is in the MonsterVerse franchise. The poster features Godzilla and Kong towering over the Christ the Redeemer statue in Rio de Janeiro, with several helicopters flying directly towards the Titans. Godzilla and Kong are both presented in silhouette, which is an interesting choice for this big of a film.

Only featuring Godzilla and Kong's silhouettes may seem like a risky move, but it actually perfectly reflects how confident Legendary is in the continued success of the franchise. This creative choice shows that Legendary doesn't feel the need to show off an in-depth look at the characters or the advanced CGI, with the outlines of the characters being enough to sell the movie. Legendary knows that Godzilla and Kong are instantly recognizable, and the success of Godzilla x Kong: The New Empire is riding on this fact.

Godzilla & Kong Really ARE This Massive A Franchise

While it may seem a little cocky at first glance, it is clear that Godzilla and Kong really are part of a franchise big enough to warrant a poster like this. Outside of the MCU, the MonsterVerse is the only franchise that has been consistently successful, with it consisting of commercial hit after commercial hit. Godzilla x Kong: The New Empire is the culmination of everything that has come before, so it makes sense to be confident in the film.

Even the MonsterVerse's smaller projects like Monarch: Legacy of Monsters have been immensely successful, showing the power that the MonsterVerse brand has. The MonsterVerse is huge right now, and Legendary's confidence in the success of Godzilla x Kong: The New Empire is just a reflection of how confident they are in it.

Robert Pitman is a Movies/TV features writer for ScreenRant and loves all things nerdy. He has had experience with editing and SEO in his time working at WVUA 90.7 FM, the University of Alabama's official student radio station. Robert is currently a junior at the University of Alabama and is doing a double major in Creative Media and General Business. Robert has been working with ScreenRant since January 2022, and in his time with the outlet has gone on to publish several articles that have found great success. At ScreenRant, Robert is currently a self-publishing Senior Core Features writer, with him covering a variety of topics. Robert mostly writes about perennial TV and movies, theatrical releases, and streaming releases, although he occasionally writes about other topics that he is knowledgeable about.

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